There is such a variety of music videos out there for everyone to consume and I don't think there is a certain area of success that constitutes a good music video, however, the most successful music videos all seem to share similar aspects.
- Inclusion of a linear narrative - This is very common in music videos often when coincided with a live band. A music videos usually involves a short film within the videos. This gives the audience and understanding of the meaning behind the lyrics and also helps the viewer to gain an emotional attachment to the song, both of these points help make the song become more memorable to the viewer.
- Inclusion of a band performance - This often coincides with the linear narrative. It helps to fill in empty spaces in the narrative to let the viewers mind wander to interpret the music video as they wish. Having a live band helps keep the audience engages. With this engagement it can seem like a live performance with inclusion of a band.
- The length/duration of a music video - On average a music video lasts aorund 2-4 minutes, this time is just long enough to keep the viewer engaged, any longer and the viewer may get bored and switch to another song. On the other hand, if the song is too short the viewer may not fully grasp an understanding on the song and may get confused with the video and equally not listen to the song again so it's all about getting the right balance.
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