Friday 10 March 2017
Wednesday 8 March 2017
EVALUATION QUESTION 1
In what ways does your media product use, develop or challenge forms and media products?
Monday 6 March 2017
EVALUATION QUESTION 2
How effective is the combination of your main product and ancillary tasks?
It is very important that the main product and the ancillary tasks have similar themes running through them as this is what makes them distinctive as a brand and this brand will then become recognisable to the target audience and other members of the public. Ancillary tasks should reflect what the main media product is about as they are promoting this main media product (in this case; a music video). They are a key way of advertising the music video as ancillary tasks are often things like CD covers, posters or magazine advert and this means that they are tangible products that can be found in shops or on advertisement boards and this will widen the audience to people who may not have access to the internet and therefore wouldn't have seen the hype or any online advertisement for this music video. Another way of increasing the effectiveness of the link between your main product and ancillary tasks is by using a form of synergy between all three products to promote the music video and therefore increase the videos views and sales, this is the overall aim of creating ancillary tasks.
In our music video we focus on the issue of a rise in mental health problems, especially with teenagers, and how people feel as though they can't share what they are going through with other people and the idea that they are all alone and the world is against them. When researching about mental health we came across a campaign advert that used a dog to represent the mental health problems, some days the dog was harder to walk because it was too big and other days the dog was smaller and therefore much easier to walk. We wanted to represent mental health in a similar light as this to get across to the public that mental health isn't the same for everyone and that it in fact differs in one persons case, in the way of being worse on one day but easier to cope with the next. As a group we decided to use paint to represent the mental health problems as we thought that this would be something that people would remember when watching a music video and therefore would increase the talk about the music video.
Due to using paint in our music video, it was incredibly important that we had the paint as the main concept running through all of the ancillary tasks as well. For our media product we had to make an album cover and a poster. For the poster we splattered the paint across a white background in order symbolise a very busy and chaotic case of mental health however we also wanted there to be a lot of paint on the poster to really enforce the idea into the publics minds and therefore make them remember it. For the album cover, we went for a much more simplistic approach. We very strongly focused around the colours of paint used in the music video. For example, on the front cover there is a completely white background with the words 'Fix You Coldplay' written in a black outline (the idea here is that the audience can colour this in as colouring is a theraputic thing, often recommended for people with mental health problems) and then two finger prints at the bottom where people would naturally hold a CD, one fingerprint is pink and one is yellow as these were the colours used in the music video. On the inside of the album cover, we had one side splatted lightly with oink paint and one with yellow, once again reinforcing the music video, creating an effective link for the audience. As for the back of the album cover we just listed the songs that could be found on the album with no paint at all. We felt that this was an effective way of linking the end of the music video to the end of the album cover as we tried to portray in the video that if people share their problems with others they would realise that they are not alone and that their problems would actually become easier to cope with if they had help and support from other people going through similar things and this is why there is no paint on the back cover.
Another thing that allowed for an effective combination between our main product and our ancillary tasks was that we always started with a white canvas. For example, in the music video, the characters are always seen wearing white t-shirts that have paint splattered over them and we wanted to take this idea into the creation of our ancillary tasks to allow the audience to see another link between all three products. On the poster we started with a white background, then splattered the paint but made sure that we kept the lettering of 'Fix you Coldplay' clear of paint so that the white stood out at the end and that the audience could see that underneath it all was a white background. Finally, for the album cover there is a lot of white background that can be seen with simply the colours of paint used in the video splattered across it. The white backgrounds in all three products are an effective way of showing that all three products represent the same issue in society and therefore are an effective way of advertising the main product to the public.
It is very important that the main product and the ancillary tasks have similar themes running through them as this is what makes them distinctive as a brand and this brand will then become recognisable to the target audience and other members of the public. Ancillary tasks should reflect what the main media product is about as they are promoting this main media product (in this case; a music video). They are a key way of advertising the music video as ancillary tasks are often things like CD covers, posters or magazine advert and this means that they are tangible products that can be found in shops or on advertisement boards and this will widen the audience to people who may not have access to the internet and therefore wouldn't have seen the hype or any online advertisement for this music video. Another way of increasing the effectiveness of the link between your main product and ancillary tasks is by using a form of synergy between all three products to promote the music video and therefore increase the videos views and sales, this is the overall aim of creating ancillary tasks.
In our music video we focus on the issue of a rise in mental health problems, especially with teenagers, and how people feel as though they can't share what they are going through with other people and the idea that they are all alone and the world is against them. When researching about mental health we came across a campaign advert that used a dog to represent the mental health problems, some days the dog was harder to walk because it was too big and other days the dog was smaller and therefore much easier to walk. We wanted to represent mental health in a similar light as this to get across to the public that mental health isn't the same for everyone and that it in fact differs in one persons case, in the way of being worse on one day but easier to cope with the next. As a group we decided to use paint to represent the mental health problems as we thought that this would be something that people would remember when watching a music video and therefore would increase the talk about the music video.
Due to using paint in our music video, it was incredibly important that we had the paint as the main concept running through all of the ancillary tasks as well. For our media product we had to make an album cover and a poster. For the poster we splattered the paint across a white background in order symbolise a very busy and chaotic case of mental health however we also wanted there to be a lot of paint on the poster to really enforce the idea into the publics minds and therefore make them remember it. For the album cover, we went for a much more simplistic approach. We very strongly focused around the colours of paint used in the music video. For example, on the front cover there is a completely white background with the words 'Fix You Coldplay' written in a black outline (the idea here is that the audience can colour this in as colouring is a theraputic thing, often recommended for people with mental health problems) and then two finger prints at the bottom where people would naturally hold a CD, one fingerprint is pink and one is yellow as these were the colours used in the music video. On the inside of the album cover, we had one side splatted lightly with oink paint and one with yellow, once again reinforcing the music video, creating an effective link for the audience. As for the back of the album cover we just listed the songs that could be found on the album with no paint at all. We felt that this was an effective way of linking the end of the music video to the end of the album cover as we tried to portray in the video that if people share their problems with others they would realise that they are not alone and that their problems would actually become easier to cope with if they had help and support from other people going through similar things and this is why there is no paint on the back cover.
Another thing that allowed for an effective combination between our main product and our ancillary tasks was that we always started with a white canvas. For example, in the music video, the characters are always seen wearing white t-shirts that have paint splattered over them and we wanted to take this idea into the creation of our ancillary tasks to allow the audience to see another link between all three products. On the poster we started with a white background, then splattered the paint but made sure that we kept the lettering of 'Fix you Coldplay' clear of paint so that the white stood out at the end and that the audience could see that underneath it all was a white background. Finally, for the album cover there is a lot of white background that can be seen with simply the colours of paint used in the video splattered across it. The white backgrounds in all three products are an effective way of showing that all three products represent the same issue in society and therefore are an effective way of advertising the main product to the public.
Saturday 4 March 2017
EVALUATION QUESTION 3
'WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?'
- The way I answered the question was to make a mindmap on a small sheet of paper of all of the feedback which we received. From this I condensed the information which I gathered into short notes to prompt me on a small piece of paper.
Friday 3 March 2017
Tuesday 28 February 2017
Tuesday 21 February 2017
Audience feedback for ancillary task and final cut
We are glad that everyone we asked liked all of our work and understood the concepts behind it and feel this is the most important thing.
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